Jinna works closely with retailers to improve the way that they engage with their customers. She helps them review their approach to the customer journey; using technology as a vehicle, to really understand their customers, help them interact with purpose and improve the overall customer experience that they offer. Jinna adopts Microsoft Dynamics as a platform to enable her clients to capture and analyse critical data so that they are able to better profile their customers, market meaningful targeted messages, and promote brand advocacy. Jinna understands that customers tend to follow the most positive shopping experience, thus works with organisations to truly transform the customer journey that they deliver.
Last year, Hitachi Solutions launched a white paper series in partnership with Essential Retail, Microsoft and leading retailers: Cutting Customer Irritation & Maintaining Authenticity. Now, we’re looking to understand more about what UK retailers are doing to improve the customer experience in 2017. The insights you share will be used to improve our services for retailers…. Read more »
Hitachi Solutions and Essential Retail hosted a roundtable discussion with some of the UK’s largest retailers: including Tesco, Carpetright, Dune Group and Blackwell’s. The event looked at the increasing challenges around how to put customers first and optimise their shopping experience – both on and offline.The resulting whitepaper outlines the key points raised in these… Read more »
Consumer expectations have risen dramatically over the last few years. The “now generation” demands easier comparisons, faster customer service and quicker delivery of their purchases. Only retailers that adapt their services to meet ever-evolving consumer needs, and deliver the seamless omni-channel journey that customers have come to expect, will be able to survive – even… Read more »